WYDST R8S body kit configurator
Turning a vision into an experience
Audi never built a truly radical R8 variant, so WYDST founder designed his own: the WYDST R8S
Drawing inspiration from the racing versions of the GT3 and GT2 series, he crafted a more aggressive design that preserves the original lines yet turns heads wherever it goes. The kit features widened bodywork, aerodynamic enhancements and distinctive wheel designs, all optimised for the race track. But could a concept like this find real‑world demand?
Working from Munich with clients worldwide, vixl.studio helps brands turn big ideas into interactive experiences that work as hard as they look.
“WYDST engaged us to take a bold sketch from Instagram and transform it into a browser‑based configurator that would test market interest and guide production decisions.”
what we delivered
We believe every pixel has a purpose. For WYDST, that meant blending design, engineering and storytelling to create a seamless 3D experience.
Creative & technical direction
From the first sketch, we worked with WYDST to map out the best path for turning a wild concept into an interactive product.
We helped them refine their ideas into a production‑ready plan, align creative goals with technical realities, and identify the key features that would deliver value. Along the way, we optimized workflows and flagged potential blockers early so the project stayed on track.
3D model prep
We optimized geometry and materials for smooth streaming, reducing polygons, cleaning up meshes and ensuring consistent scale so assets load instantly across devices.
Immersive environment production
3 different environments in a custom digital scene lets users explore the car at different times of day and weather conditions.
UX/UI design for 3D
We built a clear, intuitive interface that guides users through configurations, keeps friction low on any device and reinforces the WYDST brand.
Interactive functions
Users can change parts, adjust ride height, open windows, toggle lights and even randomize over five million combinations, perfect for inspiration and hours of exploration.
Real‑time pricing & codes
Each configuration updates pricing instantly and generates a shareable code for quoting or saving.
Marketing export tools
Built‑in image export at multiple aspect ratios helps marketing teams create photoreal renders without extra software.
Back‑end & cloud streaming
We connected the configurator to analytics and cloud infrastructure so WYDST can track engagement and plan production.
Impact Value
By giving car enthusiasts and potential buyers a hands‑on way to play with the R8 R8S, we helped WYDST validate whether the body kit deserves to move from pixels to production.
Early feedback and usage metrics allow WYDST to gauge demand before investing in tooling, reducing risk and focusing resources where the market is hottest.
The configurator also turned a passion project into a marketing and sales tool: people share their custom builds, talk about the concept and spend more time engaging with the brand—exactly the kind of attention that converts to action.
If you’d like to create an interactive 3D experience for your own product or concept, whether in automotive, real estate, fashion or another industry, let’s explore how vixl.studio can bring your ideas alive.
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